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Mojo Pizza: EatClub brand
Pizza Box Packaging
Affiliate Marketing
Each designer was asked to step out of their comfort zone to participate in one marketing activity for which I tried to get social media influencers on board to market our products. I built many contacts in this field and learned a few business strategies too.
AV Videos
I used my knowledge of After Effects to make short animated videos for the company's YT channel.
Food Morphing
New food was routinely added to the menu. Hence, an analysis was done for the best selling food item along with people's changing trends in taste. As per these, there was a constant requirement for morphing food photos which could also be used by 3rd party apps like zomato. I was challenged to maintain realism using photoshop
Image 1: background from Shutterstock
Image 2: photo of chicken
Image 3: Lime
Image 1: background from Shutterstock
Image 2: photo of chicken
Image 3: Lime
Image 1: background from Shutterstock
Image 2: photo of chicken
Image 3: Lime
Image 1: background from Shutterstock
Image 2: photo of chicken
Image 3: Lime
Image 1: background from Shutterstock
Image 2: photo of chicken
Image 3: Lime
Image 1: background from Shutterstock
Image 2: photo of chicken
Image 3: Lime
Image 1: background from Shutterstock
Image 2: photo of chicken
Image 3: Lime
Image 1: background from Shutterstock
Image 2: photo of chicken
Image 3: Lime
Smart Door Hanger
As my design strategy I created door hangers for our delivery boys to hang on people's door in the nearby vicinity with a menu card printed on the backside. This is a simple marketing tactic to encourage people to order pizza from Mojo. The try was to entice people with a picture of a pizza randomly hanging on their entrance door.
* Supervised by Vice President of EatClub Mrs. Harsha Biyani (harsha.biyani@eatclub.in)
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